The problem
What the audit found
Day 1 findings
No Google Business Profile created or claimed. The single highest-leverage local SEO asset for a design-build contractor did not exist.
Website live but not indexed for any commercial keyword. Voodoo data showed zero organic traffic at engagement start.
No LocalBusiness schema on any page. No FAQPage schema. No structured data of any type.
No review generation system. Excellent work completed for early clients produced zero Google reviews because no ask process existed.
What Voodoo showed
at engagement start
0
organic keywords ranked
0
monthly organic traffic
21
backlinks growing
0
Google reviews
Fresh start. Strong work quality. Zero digital presence. Exactly the situation where the right foundation built in the right order produces the fastest results.
02 / What we did
Homerankr built a Google Business Profile from scratch with full category and photo optimization, added LocalBusiness, Service, and FAQPage schema across the site, built 3 city pages for the highest-volume Phoenix suburbs, and installed review automation with a re-engagement sequence for past clients.
The timeline
Week 1
GBP created and fully optimized. 47 photos uploaded. Schema added to all pages. Review automation installed. Re-engagement sequence sent to prior clients.
Week 2
8 reviews from prior client re-engagement. First GBP calls appearing. Voodoo data showing first keyword rankings for branded terms. 3 city pages in production.
Weeks 3 to 4
City pages published. Local pack appearances starting for Scottsdale and Chandler kitchen remodeling queries. First non-branded organic visits arriving.
Weeks 5 to 6
In top 5 for kitchen remodeling Scottsdale and bathroom remodeling Chandler. First consultation request from Google Maps. Review count at 14.
Weeks 7 to 8
12 consultation requests received in total since engagement start. Local pack position 3 or better for all 3 city targets. Review count at 19.
After
Voodoo data tracking growing: first commercial keyword rankings established, backlinks building to 21 and growing, review velocity at 6 to 8 per month.
03 / The levers
GBP built from scratch. Design-Build Contractor primary category, 47 geo-tagged photos, full Phoenix metro service area, all attributes. First local pack appearances in week 3.
3 city pages for Scottsdale, Chandler, and Tempe. Each with LocalBusiness schema, FAQPage schema, and unique copy addressing local market context. All 3 ranking page one within 60 days.
Re-engagement sequence to prior clients produced 8 reviews in 30 days. Ongoing automation producing 6 to 8 new reviews per month. Review velocity building from zero base.
04 / The results
Twelve consultation requests arrived in the first 60 days with zero ad spend. Eight reviews came in during the first 30 days from a re-engagement sequence to past clients, and all 3 target cities reached page one for kitchen and bath remodeling keywords.
12
consultation requests from Google
in first 60 days
8
Google reviews
in first 30 days from re-engagement
3
cities ranking page one
for kitchen and bath keywords
60
days from zero to consistent lead flow
no ad spend
"We had no Google presence when we started. Sixty days later we are receiving calls from homeowners in Scottsdale and Chandler who found us on Google Maps. We had no idea it could happen this fast starting from nothing."
Owner, Five Star Design Build · Phoenix AZ
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