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AI-First SEO Agency for Home Service Contractors

Get Found on Google. Get Cited by AI.Get More Qualified Calls.

  • Google Maps
  • AI Overviews
  • ChatGPT
  • Claude
  • Grok
  • Perplexity
  • Gemini

Homerankr is a home services SEO agency helping HVAC, plumbing, roofing, electrical, remodeling, and pool businesses improve local search visibility, earn Google Maps rankings, and appear across AI-powered search experiences.

We connect technical SEO, Google Business Profile optimization, reviews, local content, and AI search visibility into one measurable system built around qualified leads and real business opportunities.

Get Your Contractor SEO Plan →See How the System Works

Built for Six Home Service Trades · 45–90 Days for Initial Visibility Progress · 90-Day Call Guarantee, Subject to Terms

Trusted By Contractors

The contractors we put on the map.

Roofers, pool builders, plumbers, remodelers, and HVAC contractors across the U.S. trust us with their AI visibility. Hover any card to pause the rail.

Don SchmidtROOFING
Roofing · St. Cloud, FL
7 calls in 10 storm days
Campaign-specific result
SUMMITAIR & HEATING
HVAC · Austin, TX
14 → 47 calls/mo
Homerankr result
ON POINTFLOORING
Flooring · Sacramento, CA
8 pages on page one
Reported visibility result
PreferredPOOLS & PAVERS
Pools & Pavers · Sarasota, FL
13 → 58 visits/mo
Reported visibility result
TerraKITCHEN & BATH
Kitchen & Bath · South Jordan, UT
0 → 38 visits/mo
Reported visibility result
SILVER STRANDCONSTRUCTION
Remodeling
6 markets ranked
Reported market-coverage result
See every result →

Specialized Contractor SEO

Built for the Trades That Keep Homes Running.

Homerankr focuses on the search behavior, service areas, and lead-generation requirements of six home service industries. Every campaign is structured around the services you sell, the markets you serve, and the customers you want to reach.

HVAC

HVAC Contractors

SEO for HVAC companies, heating and cooling service visibility, and qualified repair and installation calls.

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Plumbing

Plumbing Contractors

Plumbing SEO, local map rankings, emergency service visibility, and service-page optimization.

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Roofing

Roofing Contractors

Roofing SEO, location-based service pages, local authority, and qualified project inquiries.

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Electrical

Electrical Contractors

Electrician SEO, Google Maps visibility, and search coverage for high-intent electrical services.

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Remodeling

Remodeling Contractors

Remodeling SEO, project-specific pages, local organic visibility, and qualified renovation leads.

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Pool

Pool Contractors

Pool builder SEO, installation and renovation keywords, and service-area visibility.

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Explore Our Contractor SEO System →

A Clearer Path to Visibility

A Measurable Plan. Not Another Open-Ended SEO Retainer.

SEO takes time, and results depend on your market, competition, website condition, and starting visibility. Homerankr uses a defined implementation process to prioritize the work that can improve local discovery and lead generation.

6 growth levers

one connected contractor SEO system

45–90 days

initial window for assessing visibility progress

90-day call guarantee

subject to published terms and eligibility

The 90-day call guarantee is subject to published terms and eligibility. View guarantee terms.

Why Contractor Marketing Underperforms

Your Next Customer Is Searching. Will They Find You?

Homeowners compare contractors before they call. If your business is missing from relevant Google Maps results, organic search, or AI-generated answers, those opportunities can go to competitors.

The problem is rarely just one missing keyword. Weak service pages, inconsistent business information, limited review activity, and poor conversion tracking can all restrict performance.

01

Low Google Maps Visibility

Your Google Business Profile and local authority may not be competitive for the searches that matter to your trade.

02

Service Pages That Miss Search Intent

Generic pages may fail to address individual services, locations, customer questions, and high-intent searches.

03

Limited Visibility in AI Search

Your business may lack the useful content, clear entity information, and credible references that support discovery in AI-powered search.

The result: Marketing activity without a clear understanding of which improvements lead to more qualified inquiries. See how measurement fixes that ↓

Measure What Matters

Visibility Is the Starting Point. Qualified Leads Are the Goal.

Rankings and traffic are useful diagnostic metrics. They are not the whole business outcome. Homerankr connects search visibility to the actions that indicate whether your marketing is contributing to growth.

Organic Search Performance

Track target keyword rankings, non-branded organic visibility, landing-page performance, and changes in relevant search traffic.

Google Maps and Local Visibility

Monitor Google Business Profile performance, local map pack visibility, service-area coverage, and relevant customer actions.

AI Search Visibility

Assess whether your business is cited or mentioned in relevant AI search experiences and track changes over time.

Calls, Leads, and ROI

Where tracking is configured, connect marketing activity with phone calls, form submissions, lead quality, and cost per qualified inquiry.

See What Your Current SEO Is Missing →

The Homerankr Method

One Contractor SEO System. Six Connected Growth Levers.

Home services SEO works best when your website, business profile, reputation, content, and conversion paths support one another. Homerankr brings these components into a coordinated system instead of treating each as an isolated task.

1. Map Pack Engineering

Improve Google Business Profile relevance, category alignment, service information, and local search signals.

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2. Service and City Architecture

Build a logical website structure around your core services and legitimate service areas.

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3. AI Overview Optimization

Make service content clear, useful, well-structured, and aligned with relevant customer questions.

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4. LLM Citation Building

Strengthen credible brand references and relevant sources that can support AI discovery.

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5. Review Velocity Engine

Establish a consistent review-generation and reputation-management process.

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6. Lead Capture Automation

Improve inquiry capture, response workflows, and tracking of calls and form submissions.

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Explore the Six-Lever System →

Implementation Roadmap

Your First 90 Days, With a Defined Plan.

Every campaign starts by identifying the biggest constraints on visibility and lead generation. Work is prioritized according to the website, trade, competitive landscape, and available data.

Days 1–30Phase 1 of 3

Audit and Foundation

Audit technical SEO, map visibility, service pages, business information, reviews, and conversion tracking. Establish a baseline and prioritize implementation.

  • Assess current search visibility and technical issues.
  • Review GBP, website, service areas, and competitors.
  • Establish baseline measurements and priorities.
GBP field checkGrid rank checkAI citation scan

Local visibility

GBP categories corrected, service areas rebuilt, and map-pack position tracked across every zip code served.

Days 31–60Phase 2 of 3

Implement and Expand

Address priority on-page issues, improve service and location architecture, strengthen local signals, and implement relevant content improvements.

Days 61–90Phase 3 of 3

Measure and Refine

Review visibility changes, assess lead-tracking data, identify remaining gaps, and adjust priorities.

The 90-day period is an implementation and evaluation framework, not a promise of first-page rankings or a fixed number of leads.

Connected Search Visibility

Show Up Where Homeowners Search for Contractors.

Your customers do not use just one discovery channel. They search Google, compare local businesses, read reviews, and increasingly encounter AI-generated answers. Your digital presence should give them consistent, useful information wherever they discover your company.

Google Maps and Local SEO

Improve the foundations of local visibility through business profile optimization, relevant service pages, location architecture, and reputation signals — the work behind relevance, distance, and prominence.

Google AI Overviews and AI Search

Structure content around real questions, service expertise, and clear business information. Google states there are no special technical requirements only for AI Overviews — inclusion in generated answers can never be promised.

Reviews and Local Authority

Build a repeatable process for earning genuine customer reviews and maintaining accurate business information across relevant platforms. See how homeowners use reviews in the BrightLocal 2025 survey.

Lead Tracking and Return on Investment

Connect visibility and website activity to tracked calls, inquiries, and lead quality where reliable tracking data is available. Run your own numbers with the contractor SEO ROI calculator.

  1. Google Maps / Organic / AI Search
  2. Call or Form
  3. Answered Lead
  4. Booked Estimate
  5. Won Job
  6. Revenue

SEO ROI = ((Gross profit from SEO-attributed closed jobs − SEO investment) / SEO investment) × 100

Contractor SEO Plans

Choose Your Growth Plan.

Your SEO investment should reflect your market, competition, service coverage, and implementation requirements. Compare the plans and choose the level of support that fits your business.

Ring

A starting option for contractors establishing stronger local search foundations.

$1,497 /mo

One-time setup fee: $997

Explore Ring
  • GBP optimization + ongoing management
  • Service + city page optimization
  • Review automation via SMS + email
  • Missed-call text-back in 60 seconds
  • Monthly GBP report

Limit: single-market focus, no AI-expansion content.

Rank

Most Popular

Our priority option for a coordinated SEO system across local rankings, service coverage, and AI search.

$2,197 /mo

One-time setup fee: $1,497

Explore Rank →
  • Everything in Ring, plus:
  • AI Overview-ready answer content
  • FAQ + HowTo schema where eligible
  • LLM citation building
  • AI Overview monitoring
  • Monthly strategy call

Differentiator: adds AI-search expansion.

Dominate

A higher-investment option for broader visibility and implementation requirements.

$3,497 /mo

One-time setup fee: $2,497

Explore Dominate
  • Everything in Rank, plus:
  • Full CRM setup
  • Google LSA or Ads management
  • Multi-city expansion
  • Dedicated account manager

Best with capacity for higher volume.

90DAY

The 90-Day Call Guarantee

If measurable improvement does not appear within 90 days of launch — more GBP calls, better map-pack position, or a first AI Overview appearance — we keep working at no charge until it does, subject to published terms and eligibility. View guarantee terms.

Plan deliverables, contract terms, setup scope, reporting, and the exact conditions of the 90-day call guarantee are specified on the pricing page before you commit.

07 / Objections answered

Questions contractors ask first

Contractor SEO costs depend on competition, the number of services and locations, website condition, and the scope of implementation. Homerankr plans start at $1,497 per month plus a one-time setup fee of $997. The Rank plan is $2,197 per month plus $1,497 setup, while Dominate is $3,497 per month plus $2,497 setup.

Initial visibility progress can often be assessed over 45 to 90 days, depending on competition, technical issues, existing authority, and implementation speed. More competitive markets and broader goals can require additional time. Rankings and lead volume are not guaranteed outcomes.

SEO can be valuable when homeowners actively search for your services and your business can compete in those results. It can support sustained discovery through organic search and Google Maps. Evaluate it using qualified calls, lead quality, conversion rates, and customer acquisition cost, not rankings alone.

Google Maps visibility depends on relevance, distance, and prominence. Contractors can improve their position by maintaining an accurate Google Business Profile, choosing appropriate categories, providing useful service information, earning genuine reviews, and building consistent local relevance. No agency can control every ranking factor.

A complete strategy typically includes technical SEO, service-page optimization, location architecture, Google Business Profile management, relevant local citations, review management, useful content, internal linking, and lead tracking. The exact priorities depend on the business and its competitive environment.

AI search optimization focuses on making a business and its expertise easier to understand and reference in AI-powered search experiences. This can involve useful service content, clear business information, structured data where appropriate, and credible third-party references. Inclusion in AI-generated answers cannot be guaranteed.

Start by identifying the services and locations that generate the most valuable jobs. Improve the relevant service pages and local presence, make contact options easy to use, and measure calls and form submissions. Use the resulting data to prioritize the next round of SEO improvements.

Track qualified leads attributable to SEO, close rates, average job value, gross margin, and marketing costs. Where attribution is reliable, compare the gross profit generated by SEO-sourced customers with the total cost of the SEO program.

Still unsure? Get the free audit — you keep the findings either way.

LET'S BUILD YOUR SEARCH PRESENCE

Your Next Growth Opportunity Starts With a Clearer SEO Strategy.

Find out where your contractor business is losing visibility, which opportunities deserve priority, and what it will take to improve your presence across Google Maps, organic search, and AI-powered discovery.

Get Your Contractor SEO Plan

No ranking promises. A practical assessment of your current visibility and next steps.

Explore Our SEO System

What happens next

  1. Step 1

    Answer 2 minutes of questions

    Trade, business, city, and current 3-pack status.

  2. Step 2

    We pull your data

    GBP check, service-area grid rank, and AI citation scan.

  3. Step 3

    You get the plan

    Written fixes ranked by impact, walked through live.

Or write to found@homerankr.co