The agency
Homerankr works exclusively with HVAC companies, plumbers, roofers, remodelers, pool builders, and electricians because the keyword data, directory targets, and AI citation sources are trade-specific. A generalist SEO approach produces generalist results. Restricting service to six trades keeps every case study benchmark and system update directly relevant to a contractor's own market.
AI-first local SEO means optimizing for AI Overviews, ChatGPT recommendations, and proximity-weighted map pack results, the three channels that now decide which contractor gets the call. Traditional SEO optimized only for keyword rankings on a Google that no longer exists. 40% of searches now show AI Overviews, and 40% of homeowners use AI to find contractors.
Homerankr built the six-lever system from scratch, testing every process on active contractor campaigns before adding it to the standard package. Map pack position, AI Overview citations, LLM recommendations, review velocity, and lead capture each target a specific signal in local search. The levers are designed to compound, producing results no single lever produces alone.
At a glance
The system
Every Homerankr engagement runs all six levers simultaneously. Not phased over 6 months. Active in week one. The levers compound - a GBP rebuilt in week one produces ranking movement that makes the AI Overview content built in week two more effective than it would be on a cold account.
GBP rebuilt around the proximity grid Google actually weights. Weekly posts. Photo strategy. Grid-based rank tracking.
A page for every service in every city. Schema on every page. Internal linking built in.
Structured answer content so Google's AI cites your pages before homeowners see any search results.
Your business on every directory ChatGPT and Perplexity pull from when recommending contractors.
Automated two-touch review requests after every job. Velocity beats volume in the map pack algorithm.
Missed call text-back in 60 seconds. 3-touch follow-up. GHL pipeline. No lead goes cold.
The trades
Homerankr works with HVAC, plumbing, roofing, remodeling, pool building, and electrical contractors because each trade loses leads differently. HVAC runs dual cooling and heating seasons, plumbing is emergency-first, and roofing depends on storm timing. Calibrating the same six-lever system for six distinct lead patterns produces stronger results than one generic version applied everywhere. See the full trades we serve.
Dual-season demand. Emergency and scheduled work. AI visibility for both cooling and heating keyword sets.
Emergency-first SEO. Burst pipe at 11pm goes to whoever ranks first and responds first.
Storm-season timing. Rankings built 90 days before the surge. Missed call recovery during peak events.
Research-phase visibility. The homeowner researches for 8 weeks before calling. We show up the whole time.
Early-season timing. Pool bookings happen in January. Rankings need to be ready then.
Dual strategy. Emergency calls and high-value project searches need different content and different GBP signals.
The guarantee
Every Homerankr engagement includes a 90-day call guarantee measured against a pre-launch baseline for inbound calls and Google Maps visibility. If measurable improvement does not appear within 90 days of launch, Homerankr continues working at no charge until it does. There are no refunds and no exceptions, only continued execution.
90
days / guarantee period
3.4x
average / call increase
6
trades / we work with
Results
Active Homerankr campaigns have moved Summit Air and Heating from 14 to 47 monthly GBP calls in 60 days, taken a roofing contractor to 71 calls in 10 storm-season days, and moved a plumbing contractor from map pack position 6 to position 2 in 90 days. These are outcomes from six-lever campaigns running today, not projections. See the full six-lever service system or book a free AI visibility audit for your home service business.
47 GBP calls per month. Was 14. 60 days. GBP category correction and service area rebuild.
See full case study →71 calls in first 10 storm-season days. City pages for 8 municipalities. Missed call text-back.
See all results →22 reviews to 56 in 90 days. Position 6 to position 2. 31% more map pack calls.
See all results →