Home Contractor SEO Case Studies
Real Numbers from Active Campaigns.

Problem

St. Cloud Fence Company had 6 fence service pages ranking at positions 43 to 82 with zero local pack appearances, a GBP service area limited to one zip code, and major competitors generating 10 to 20 times more organic traffic in the same market.

What we did

Homerankr rebuilt the GBP for full Osceola County coverage, added FAQPage schema to all 6 service pages, built a Kissimmee fence installation city page, and installed review automation for every completed fence project.

Result

The business reached the local 3-pack for fence installation searches, inbound calls grew 6x from 4 to 24 per month, and reviews grew from 6 to 22 in 60 days.

Problem

Preferred Pools and Pavers held position 1 for affordable pool paver services, pool paver installation company, and pool paver installation contractors, all confirmed by Voodoo, yet generated only 13 monthly organic visits because those category keywords lacked city-specific geographic targeting.

What we did

Homerankr built city-specific pool paver pages for 5 Sarasota area municipalities, added FAQPage schema and direct answer architecture across all service pages, rewrote a stalled pool deck blog post, and expanded GBP service area with review automation and photo requests.

Result

Monthly organic visits grew from 13 to 58, position 1 rankings were held and expanded to city-specific terms, and consultation calls tripled compared to the prior period.

Problem

Design With Sanderson had done quality remodeling work for 3 years but had only 7 Google reviews and 12 monthly organic visits, nearly all from branded searches. GBP service area covered Holly Springs only, and no service or city pages existed for any Wake County municipality.

What we did

Homerankr rebuilt the GBP for Wake County coverage and installed review automation, built 3 service pages and 3 Wake County city pages, and ran a review re-engagement sequence to over 30 prior clients who had never been asked for a review.

Result

Reviews grew from 7 to 28 in 90 days, the business reached the local 3-pack for home remodeling searches in Holly Springs and Cary, and monthly organic visits grew from 12 to 41.

Problem

Silver Strand Construction had 56 monthly organic visits, but 100% of that traffic came from branded searches for their own name. Zero commercial keywords ranked, and their one cost blog post sat at position 80.

What we did

Homerankr built 3 primary commercial service pages, 6 San Diego neighborhood city pages, rewrote the kitchen cost blog with direct answer architecture, and rebuilt GBP for commercial category coverage across all 6 target neighborhoods.

Result

Commercial rankings were established across 6 San Diego neighborhoods for the first time, the kitchen remodel cost blog moved from position 80 to page one, and monthly visits grew to 58 while including commercial traffic for the first time.

Problem

Devco held position 1 for ADU builders Orinda, its only bright spot, while five other East Bay cities and a seismic retrofit service page ranking position 21 for cost of seismic retrofit sat with zero FAQPage schema and near-zero organic traffic.

What we did

Homerankr replicated the Orinda page model across 5 additional East Bay cities, rewrote the seismic retrofit page for AI Overview eligibility, expanded GBP across the East Bay metro, and published earthquake retrofit blog content for informational search coverage.

Result

Monthly organic visits grew to 44 from near zero, ADU rankings were established across 6 East Bay cities while ADU builders Orinda held position 1, and cost of seismic retrofit moved into the top 10 from position 21.

Problem

Turnkey Painting and Remodeling had 7 city pages live for Houston suburbs, but only whole home remodeling Pearland was ranking, at position 1. The other 6 pages sat at positions 21 to 47 because Google treated the near-duplicate structure as thin content.

What we did

Homerankr rewrote 6 of the 7 city pages with unique local content, added FAQPage schema with Texas-specific cost and permit content to all 7 pages, aligned GBP service area and review automation to the full city set, and started weekly geo-tagged GBP posts rotating through target cities.

Result

Monthly organic visits grew from 8 to 63, all 7 Houston cities reached page one, and local pack appearances grew from 2 to 5 while whole home remodeling Pearland held position 1.

Problem

Kitchen and Bath Remodeling NY had 501 backlinks from 133 referring domains, a strong authority signal, but only 2 indexed pages and 0 monthly organic visits. There was no content for that authority to attach to in one of the most competitive kitchen remodeling markets in the country.

What we did

Homerankr built 4 primary service pages with full schema, 8 Long Island town city pages targeting the highest-activity keyword markets, rebuilt the GBP for Long Island municipality coverage, and launched a Houzz profile for LLM citation building.

Result

Fifty-two monthly organic visits arrived from zero, 8 Long Island towns reached page one, and local pack appearances grew to 4 of the 8 target towns within 90 days.

Problem

Terra Kitchen and Bath had 4 city pages already built for South Jordan, Draper, West Jordan, and Midvale, but none were generating traffic. Voodoo data showed 0 monthly organic visits despite 80 tracked keywords, and templated city-name-swap content was suppressing every page.

What we did

Homerankr rewrote the South Jordan, Draper, and West Jordan city pages with unique local content, added FAQPage schema with Utah-specific cost and process questions, expanded the GBP service area to match all 4 city pages, and started a weekly GBP post cadence with before-and-after project photos.

Result

38 monthly organic visits arrived where there were none, and 3 cities reached page one within 60 days: kitchen remodeling South Jordan at position 3, kitchen remodeling Draper at position 4, and kitchen remodeling West Jordan at position 3.

Problem

ISEE Construct was generating just 4 monthly organic visits from 26 tracked keywords despite ADU demand doubling across the Portland metro in 18 months. Existing city pages were indexed but not ranking, GBP service area covered Vancouver WA only, and the primary category was set to General Contractor instead of Home Builder.

What we did

Homerankr corrected the GBP primary category and expanded the service area into Portland OR, built 6 new ADU city pages across the metro with LocalBusiness, FAQPage, and HowTo schema, added FAQPage schema to all existing service pages, and started a review and GBP post cadence.

Result

Monthly organic visits grew from 4 to 47, confirmed by Voodoo. ADU rankings were established across 6 Portland metro cities, with ADU builders Ridgefield holding position 5 and ADU contractor Beaverton OR reaching position 7 from not ranking.

Problem

Five Star Design Build had no Google Business Profile, no indexed pages, and zero organic visibility when the engagement started. Excellent completed work had produced zero Google reviews because no ask process existed, and Voodoo data confirmed zero organic traffic and zero ranked keywords at day one.

What we did

Homerankr built a Google Business Profile from scratch with full category and photo optimization, added LocalBusiness, Service, and FAQPage schema across the site, built 3 city pages for the highest-volume Phoenix suburbs, and installed review automation with a re-engagement sequence for past clients.

Result

Twelve consultation requests arrived in the first 60 days with zero ad spend. Eight reviews came in during the first 30 days from a re-engagement sequence to past clients, and all 3 target cities reached page one for kitchen and bath remodeling keywords.

Problem

Alliance Pavers of Brevard, based in Melbourne, Florida, had a technically strong site (85/100 Voodoo grader score) but a content score of just 28/100. Pages were well-structured but lacked the entity-rich, direct-answer content AI Overviews extract from, and had zero FAQPage schema anywhere on the site.

What we did

Homerankr added FAQPage schema to all 9 service pages, restructured every H2 heading with a direct 40 to 60 word answer paragraph, added HowTo schema for the paver installation process, and built Brevard County entity content throughout every page.

Result

Alliance Pavers of Brevard was cited in Google AI Overviews for paving contractor searches in Brevard County. The site already converted efficiently, with a 2.13% GSC click-through rate, the highest of any Homerankr client, so the AI Overview citation converts directly into qualified traffic.

Problem

On Point Flooring in Sacramento, California relied on one generic flooring services page trying to rank for every city in the metro area. The business was ranking for almost no geographic variations of their primary keywords.

What we did

Homerankr mapped a full service-by-city matrix, built 18 city pages with unique copy and schema, expanded GBP service area across all 18 target cities, and submitted every page for indexing with rank tracking in place.

Result

18 city pages were built in 30 days. 12 were indexed within 60 days, and 6 ranked on page one for their primary keywords within 90 days.

Problem

Aquacade Pools had 15 years of operation and 40 five-star reviews but zero presence in AI search. The business first became aware of the gap when a customer mentioned that ChatGPT had recommended a competitor instead of them.

What we did

Homerankr built an APSP directory listing, a complete Houzz contractor profile with 20 project photos, 3 Long Island lifestyle publication placements, and post-completion review automation with a photo request.

Result

Aquacade became the primary ChatGPT recommendation for pool builders in Nassau County within 90 days. Google review count went from 40 to 120 in one season, and early-season consultation requests tripled.

Problem

TEK Construction Group, a remodeling contractor in St. Cloud, Florida, was generating solid lead volume from their Google Business Profile and website but closing only 15% of inquiries. The business was missing 38% of inbound calls, and web form submissions sat for 2 to 4 hours before anyone responded.

What we did

Homerankr installed missed-call text-back within 60 seconds of a missed call, built a 3-touch follow-up sequence for all form submissions, and built a GHL pipeline to track every lead from first contact to booked project.

Result

Contact rate on new leads went from 62% to 91%. Close rate improved from 15% to 23% in 60 days, with 38% of previously-missed calls now recovered.

Problem

C. Carlin Plumbing in Erie, Pennsylvania had accumulated only 22 Google reviews over 4 years of operation despite doing 80 to 100 jobs per month. Reviews were requested manually and inconsistently, and the business ranked position 6 in the local map pack.

What we did

Homerankr installed two-touch SMS and email review automation tied directly to their invoicing system, expanded their Google Business Profile service area across all 8 target zip codes, and added emergency-specific city pages.

Result

34 new reviews arrived in 90 days, bringing the total to 56 with a 4.9-star average. Map pack position moved from 6 to 2, and inbound calls from the map pack increased 31%.

Problem

Don Schmidt Roofing, based in St. Cloud, Florida, had missed the storm-season surge two years running. The business was missing 38% of inbound calls with no recovery system in place, and its Google Business Profile was not optimized for the surrounding municipalities driving storm-related search demand.

What we did

Homerankr built dedicated city pages for 8 surrounding municipalities, added FAQ schema targeting storm damage and insurance claim queries, and installed a missed-call text-back system with a 3-touch follow-up sequence.

Result

The next storm season produced 71 calls in the first 10 days, up from 22 in the prior season. Close rate improved from 18% to 29%, and the missed-call recovery system reclaimed 38% of calls that would previously have gone unanswered.