The contractor SEO ROI calculator models your break-even before you sign. Enter your average job value, gross margin, and a call scenario you set yourself, pick a package, and it shows how many extra closed jobs cover the cost - with revenue and gross profit reported separately.
Free · No signup required · Results instant
Your Numbers
Your average invoice per completed job
Gross profit per job as a percent of job value, before marketing cost
Your scenario only - extra qualified calls SEO might add. Not a Homerankr forecast.
Share of qualified calls that typically become closed jobs
Choose a Package
Your results appear here
Fill in your numbers, choose a package, and hit Calculate
Why this math works
The contractor SEO ROI calculator divides your package cost by gross profit per job (job value times margin) to find monthly break-even, then applies your own call-and-close-rate scenario to project incremental revenue and gross profit separately. A call is never counted as a closed job: only the calls your close rate converts become jobs in the model.
Most home contractor jobs are worth $800 to $15,000. Whether one closed job covers the retainer depends entirely on your job value and margin - the calculator above answers that from your numbers. Setup fees apply to month one only and are shown as a separate break-even figure.
You set it
calls + close rate / your scenario
45–90
days / typical results window
90
day guarantee / subject to published terms
Job value
Average job value and gross margin drive every number in the projection. At a $1,200 average job and a 40% margin, RING breaks even at 4 extra closed jobs a month - enter your own margin above, because a 25% margin and a 60% margin produce very different answers.
Map pack position
Map pack position determines how many of the calculator's projected calls actually arrive. The local 3-pack captures the majority of clicks on searches with local intent, so moving into the 3-pack is what converts a projected call increase into real phone calls. See how engagements are measured, or explore all six growth levers on the Homerankr services hub.
Packages
All plans use the six-lever framework; execution depth, content volume, market coverage, and support vary by tier. RANK adds AI-search expansion and DOMINATE adds CRM, multi-city coverage, and ads management. At a $1,200 average job and a 40% margin, break-even runs 4 closed jobs for RING, 5 for RANK, and 8 for DOMINATE.
| Package | Monthly | Best for | Breakeven · $1,200 / 40% |
|---|---|---|---|
| RING | $1,497/mo | Six-lever framework, foundations scope | 4 jobs |
| RANK | $2,197/mo | Adds AI-search expansion + strategy calls | 5 jobs |
| DOMINATE | $3,497/mo | Adds CRM, multi-city, ads management | 8 jobs |
Breakeven examples assume a $1,200 average job value at a 40% gross margin, retainer only (setup excluded). Your actual breakeven depends on your own numbers above.
The guarantee
Homerankr's 90-day call guarantee is subject to published terms and eligibility: if GBP calls, map pack position, or other qualifying measures have not measurably improved within 90 days of launch, Homerankr keeps working at no additional charge. See the full guarantee terms on the pricing page, browse the trades hub, or book a free AI visibility audit for your home service business to confirm your own numbers.
Problem
Ranking outside the top positions for major HVAC keywords in the home market despite an established operating history.
What we did
Correct the primary GBP category, rebuild the service area around real operations, refresh photo evidence, start weekly posts, add review automation.
Result
GBP calls and grid visibility tracked against a pre-launch baseline and reported monthly. Results typically take 45 to 90 days, depending on competition.
Calls · grid visibility · review activity - tracked against baseline
More free tools
Two other free calculators pair with your ROI projection: the review velocity calculator shows how many reviews you need per month to rank, and the missed call calculator shows how much of your projected revenue is currently walking out the door unanswered.
Find your monthly review target and how long to close the gap on your top competitor.
Calculate now →Calculate exactly how much revenue you lose every month from unanswered calls.
Calculate now →Check whether your business is being recommended by ChatGPT and Google AI for your trade and city.
Check now →