Compare your recent review cadence with one competitor and set a transparent planning target. The calculator estimates the additional monthly reviews needed to outpace that competitor; it does not predict Google Maps rankings.
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Fill in your numbers on the left and hit Calculate
How the calculator works
The calculator uses the four figures you enter. It suggests the higher of four reviews per month or your competitor's recent 30-day count plus two. If you already exceed that number, it suggests adding two to your current rate. For a total-review gap, it divides the gap by the difference between the suggested rate and the competitor's rate. Round up to whole months.
This is a simple planning model, not a Google benchmark or a forecast. It assumes the competitor's recent pace stays constant, reviews are earned legitimately, and your business can sustain the suggested pace. It does not use star ratings, trade averages, geography, service quality, or any ranking data.
Use review data carefully
A recent, legitimate review cadence can help a business monitor customer feedback and competitor activity, but Google does not publish a required review count or monthly rate for Map Pack rankings. Compare like-for-like businesses, use an honest request process, and measure calls, leads, and visibility over time.
4+
minimum monthly planning target in this tool
+2
reviews above the competitor's recent pace
30
days used for each review-count input
Limits of the estimate
The result cannot tell you whether a review will be published, how customers will rate the business, or where Google will rank it. Do not pressure customers, offer incentives for reviews, or screen customers before asking for public feedback. Follow Google's review policies and address service issues directly.
Illustrative example
Example only, not customer data: a contractor has 22 total reviews and earned 2 in the last 30 days. A competitor has 87 and earned 8. The tool suggests 10 per month (8 + 2). That creates a net gain of 2 per month, so closing a 65-review gap is estimated at 33 months if both paces remain unchanged.
Before acting, check that the target is realistic for completed jobs and that each request complies with Google policy. Recalculate when your or the competitor's 30-day pace changes.
The fix
A sustainable review process starts with completed work and an honest, policy-compliant invitation to share feedback. Choose a timing and channel your customers can use, make the link easy to find, and monitor responses so the process improves customer service rather than merely chasing a number.
when to ask
Ask after the work is complete and the customer has a practical opportunity to respond. Test timing against your own completion and response data instead of assuming one interval works in every market or service type.
Use the channel customers have agreed to receive and include a direct review link. If you use reminders, keep them reasonable and make it clear that feedback is voluntary.
Invite customers to leave an honest review without filtering by predicted sentiment. Use service follow-up to resolve concerns, not to decide who may be asked for public feedback.
improve service
Monitor feedback and route service concerns to the right team promptly. That improves the customer experience while keeping the public-review invitation available to all eligible customers.
This is the Homerankr system behind these numbers. Automated two-touch sequences, early warning suppression, and monthly velocity reporting included in every package.
The risk
A low review count in one 30-day period is a prompt to inspect completed jobs, customer communication, and request delivery - not evidence of a ranking loss. Compare several periods, listen for service issues, and keep tracking local visibility alongside calls and booked work. Book a free AI visibility audit for your home service business to review the wider picture.
Problem
Few new reviews per month and a mid-pack map position for primary keywords, with no systematic request workflow.
What we did
Install two-touch SMS and email review automation tied to job completion. Every job close triggers the sequence automatically, with an early-warning step for flagged customers.
Result
Review count, velocity, map position, and inbound calls tracked against a pre-launch baseline and reported monthly. Results typically take 45 to 90 days, depending on competition.
Reviews · velocity · map position - tracked against baseline
See how engagements are measured, or browse the trades hub for the SEO system built for your trade.
More free tools
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