The contractor AI search visibility scorecard scores your presence across Google Maps, AI Overviews, and ChatGPT in under two minutes. Answer 10 questions about your current setup and get a 0 to 100 score across five ranking systems, plus the specific gaps costing you calls to competitors who already rank higher.
Free · 2 minutes · No signup required
Scores 5 Categories · Google Maps + AI Overviews + ChatGPT · Instant Results
Before we start
Used to contextualize your score against local competition
What we score
The contractor AI search visibility scorecard measures five ranking systems that decide whether homeowners find you: Google Maps foundation, AI Overview visibility, ChatGPT and LLM citations, review velocity, and lead capture. Each system is worth 20 points, so the scorecard exposes exactly which of the five is dragging your overall visibility down.
Primary GBP category, service area configuration, photo strategy, weekly post cadence, Q&A seeding. This is the highest-impact category for immediate call volume.
FAQ schema, HowTo schema, structured answer content. Google's AI extracts directly from these signals to populate AI Overviews above the search results.
Houzz, Angi, trade directories, local press mentions. When a homeowner asks ChatGPT who to call, the AI pulls from these sources.
Monthly review count, consistency, automation. Steady, genuine review requests keep your reputation active instead of stalling.
Missed call text-back, follow-up sequences, CRM pipeline. Rankings produce calls. This system makes sure those calls produce bookings.
How scoring works
The AI visibility scorecard score is calculated from 10 yes or no questions, two for each ranking system, with every question worth 10 points toward a 100-point total. A yes earns the full 10 points while a no or a skip earns zero, so your score reflects how many concrete ranking signals your business already has rather than a subjective guess.
Grade impact
A low AI visibility score means competitors are capturing calls you should be getting, because a Grade C or D contractor typically ranks on Google Maps but stays invisible in AI Overviews and ChatGPT. Higher scores track with stronger call capture across every system the scorecard measures.
80 to 100 points
Appearing in Google Maps top 3, cited in Google AI Overviews, recommended by ChatGPT, receiving 6+ reviews per month, and recovering 65% of missed calls. These contractors are growing without paid ads. They are the ones your customers find before they find you.
A Grade C contractor ranks on Google Maps but is invisible in AI search. They have decent reviews but no automation. They are missing calls with no recovery. All fixable inside the 90-day window.
Grade D contractors are losing ground every month. Competitors with better velocity, citations, and lead capture are pulling ahead in the algorithm. The gap compounds. Every month without fixing it is harder to recover from.
How to improve
You improve a low AI visibility score by fixing the six levers in priority order, starting with the highest-impact one. Correcting your Google Business Profile primary category through map pack engineering for local contractors is the fastest fix, followed by FAQ schema, LLM citations, review velocity, and lead capture, typically inside the 90-day window.
How the scale reads
Your AI visibility score compares directly against competitors in the same market because every contractor is scored on the same 100-point scale across the same five systems. The gap between grades is concrete: a Grade D profile and a Grade A profile differ across every system the scorecard measures. Illustrative example - fictional details for demonstration.
20/100
Grade D
Wrong GBP category · No FAQ schema · No automation · No citations
Calls tracked against baseline
80/100
Grade A
Category corrected · Service area expanded · FAQ schema added · Review automation installed
Calls tracked against baseline
D → A
grade movement on the 100-point scale
illustrative scale example
More free tools
Find your monthly review target and how long to close the gap on your top competitor.
Calculate now →Calculate exactly how much revenue you lose every month from unanswered calls.
Calculate now →Enter your average job value and see what Homerankr returns on your investment.
Calculate now →