The cost
Home contractors miss 35% of inbound calls because most calls arrive during a job, after hours, or during a rush of storm and emergency demand with no system to catch them. Lead capture automation exists because each missed call is worth $800 to $8,000 in lost revenue, and the homeowner calls the next company within 90 seconds.
Most contractors spend money on SEO to generate calls then lose over a third of them to voicemail with no follow-up. Responding within 5 minutes produces a 9x higher contact rate than responding within 30 minutes. The ranking brought the lead. The missing system lost the job.
35%
of calls / missed by average contractor
90s
until they call / the next competitor on the list
9x
higher contact rate / responding within 5 minutes
The work
Speed to lead affects contact rate directly: responding within 5 minutes produces a 9x higher contact rate than responding within 30 minutes. Lead capture automation installs the text-back, follow-up, and pipeline pieces that keep every home contractor inside that 5-minute window without a person watching the phone.
fires in 60 seconds
Missed call text-back recovers emergency leads by sending an SMS to the caller within 60 seconds of an unanswered call, acknowledging the miss and asking what they need help with. Lead capture automation gets this message out while the homeowner is still on their phone, before they call the next company.
over 5 days
Leads who do not book on first contact get a structured follow-up: day 1 text, day 3 email, day 5 text. Each touch offers value and makes it easy to book. Most leads who book from follow-up do so on touch 2 or 3.
every lead tracked
Every lead enters a GoHighLevel pipeline from first contact. You see every open lead, every follow-up status, and every booked job in one dashboard. No lead falls through a spreadsheet or a notes app.
how fast are you really
Monthly report showing your average response time to new leads, how many leads were recovered by text-back, how many booked from follow-up sequences, and what the pipeline looked like across the month. The number that matters most: revenue recovered from leads that would have gone cold.
The numbers
Problem
TEK Construction Group was missing 38% of inbound calls with no recovery system. Web form submissions sat for hours before anyone responded. Research-phase leads were cooling off before the first conversation.
What we did
Missed call text-back installed within 60 seconds on all business lines. 3-touch follow-up sequence for all form submissions. GHL pipeline built to track every lead from first contact to signed project.
Result
Contact rate on new leads went from 62% to 91%. Close rate improved from 15% to 23% in 60 days. Same lead volume, significantly more booked projects.
91%
contact rate
23%
close rate
60
days
38%
calls recovered
Deliverables
60-second SMS trigger on every missed call on your main business line. Active from day one of the engagement.
Day 1, 3, and 5 follow-up sequence for all new leads via SMS and email. Stops automatically when the lead books.
Full GoHighLevel CRM pipeline configured for your business. Every lead tracked from first contact to booked job.
Web form submissions trigger the same follow-up sequence as missed calls. No lead from any source goes unanswered.
Response time, leads recovered, follow-up conversions, and revenue recovered from the automation system every month.
30-minute walkthrough of the GHL pipeline so your team knows how to use the system from day one.
Part of the system
Lever 06 is the conversion layer of the system. Levers 01 through 05 generate the leads. Lever 06 makes sure those leads become booked jobs. It is also the fastest lever to show ROI because it recovers revenue from leads the business is already generating but currently losing.
Map pack rankings produce inbound calls. Lever 06 makes sure those calls do not go to voicemail permanently.
Lever 05Review requests fire from the same job completion trigger as the lead follow-up system. Both run from the same GHL automation.
ToolCalculate how much revenue you are currently losing from missed calls before the system is installed.