The problem
What the audit found
Day 1 findings
6 fence service pages indexed for vinyl, chain link, wood, aluminum, fence repair, and homepage. Ranking at positions 43 to 82 for target keywords. Zero local pack appearances confirmed by Voodoo.
GBP primary category was Fence Contractor. Service area configured for St. Cloud zip code only. Kissimmee, Celebration, and surrounding Osceola County municipalities not configured.
No FAQPage schema on any page. No direct answer content. Image SERP appearances (3 at 25% coverage) showed Google indexed the photos but not the content as authority for fence queries.
Major competitors had 10 to 20x more organic traffic. osceolafence.net at 1,572 monthly visits and legacyfenceorlando.com at 1,843 visits were dominating the local map pack.
What Voodoo showed
at engagement start
45
keywords tracked
0
local pack appearances
6
indexed service pages
3
image SERP appearances (25%, photos work, content does not)
4
inbound calls per month
The photo signal was strong. The content signal was weak. The GBP was not configured for the full Osceola County service radius. Three targeted changes in 60 days changed the map pack picture.
02 / What we did
Homerankr rebuilt the GBP for full Osceola County coverage, added FAQPage schema to all 6 service pages, built a Kissimmee fence installation city page, and installed review automation for every completed fence project.
The timeline
Week 1
GBP rebuilt. Service area expanded to Osceola County. 36 photos uploaded. FAQPage schema on all 6 service pages. Review automation live.
Weeks 2 to 3
Kissimmee city page published. Ranking movement for St. Cloud fence installation queries. First local pack appearance detected.
Weeks 4 to 5
Local pack appearances for fence installation st cloud fl and fence companies kissimmee. Inbound calls increasing. Reviews at 14.
Weeks 6 to 8
Local 3-pack confirmed for primary Osceola County fence queries. 24 inbound calls in month 2, was 4. Reviews at 22. Osceola fence st cloud position improving from 5 to 8 toward top 3.
03 / The levers
GBP rebuilt for Osceola County. Service area expanded from 1 zip code to full county coverage. 36 geo-tagged project photos. Local 3-pack achieved for St. Cloud and Kissimmee fence queries within 60 days.
Kissimmee fence installation city page built. FAQPage schema on all 6 existing service pages. Ranking visibility expanding across Osceola County municipality searches.
Review automation with fence project photo requests. 6 reviews to 22 in 60 days. Review velocity reinforcing map pack position as it establishes and builds.
04 / The results
The business reached the local 3-pack for fence installation searches, inbound calls grew 6x from 4 to 24 per month, and reviews grew from 6 to 22 in 60 days.
3-Pack
local map pack
was 0 appearances
24
monthly inbound calls
was 4
6x
call volume increase
in 60 days
22
Google reviews
was 6
"We went from 4 calls a month to 24 in 60 days without changing anything about how we work. The map pack change was the difference. We now show up when homeowners in Kissimmee and St. Cloud search for fence installation and they call."
Owner, St. Cloud Fence Company · St. Cloud FL
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calls in first 10 storm days
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reviews total after
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calls per month / up from 14
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