The problem
What the audit found
Week one findings
22 Google reviews across 8 years of operation. Less than 3 reviews per year from a business doing 80 to 100 jobs per month.
Local pack coverage: 2.19%. Only 6 local pack appearances across 274 eligible SERPs. Confirmed by Voodoo data.
Service area configured for Erie proper only. Not expanded across the 8 zip codes they actually served.
AI Overview coverage: 0.98%. 1 appearance across 102 eligible SERPs. Essentially zero AI search presence.
What Voodoo showed
at engagement start
310
keywords tracked
1,031
monthly organic visits
2.19%
local pack coverage
0.98%
AI Overview coverage
18.6%
People Also Ask coverage
People Also Ask at 18.6% showed Google's trust in their content. The problem was not authority - it was review velocity suppressing their map pack position.
02 / What we did
Homerankr installed two-touch SMS and email review automation tied directly to their invoicing system, expanded their Google Business Profile service area across all 8 target zip codes, and added emergency-specific city pages.
The timeline
Week 1
Review automation installed and connected to invoicing system. Service area expanded to 8 zip codes. Emergency Plumber secondary category added. First automated SMS review requests fired.
Weeks 2 to 4
New reviews arriving daily. 10 new reviews in first 30 days. 4.9-star average maintained. Map pack position beginning to shift. Entered top 4 for primary keywords.
Weeks 5 to 8
Review velocity at 11 per month. Google interprets consistent new reviews as active business signal. Map pack position improving weekly. Entered position 3.
Weeks 9 to 12
34 new reviews total in 90 days. Total: 56. Position 2 established for primary Erie plumbing keywords. Inbound calls from the map pack increased 31%.
After
Voodoo data confirms: 310 keywords tracked, 1,031 monthly organic visits. #1 for plumbers in erie pa. Local pack coverage continuing to grow from 2.19% baseline.
03 / The levers
Two-touch SMS and email automation tied to job completion in invoicing system. Early warning satisfaction check. Velocity went from less than 1 review per month to 11 per month.
Service area expansion to 8 target zip codes. Emergency Plumber secondary category. 24-hour service attribute. Expanded local pack eligibility across full service radius.
FAQPage schema targeting after-hours emergency queries. HowTo schema for water shutoff and burst pipe procedures. AI Overview coverage was 0.98% at start - ongoing improvement tracked monthly.
04 / The results
34 new reviews arrived in 90 days, bringing the total to 56 with a 4.9-star average. Map pack position moved from 6 to 2, and inbound calls from the map pack increased 31%.
56
reviews total after
was 22 at start
#2
map pack position
was 6 at start
31%
more map pack calls
90 days after velocity change
11
new reviews per month
was less than 1
"We were doing nearly a thousand jobs a year and had 22 reviews to show for it. In 90 days the automation collected 34 more. The position moved with the reviews. It was that direct."
Ray C., C. Carlin Plumbing · Erie PA
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