The problem
What the AI audit found
What a homeowner saw
ChatGPT query: "best pool builder in Nassau County." Aquacade did not appear in the AI-generated recommendation. A competitor with weaker Google Maps rankings appeared instead.
Zero APSP directory listing. The primary trade authority source for pool builder AI recommendations had no Aquacade presence.
Houzz profile incomplete. No completed project photos. No service area specification. No business description optimized for AI citation.
No editorial mentions in local Long Island lifestyle publications. Third-highest weight citation source for pool AI recommendations was empty.
What Voodoo showed
at engagement start
1,048
keywords tracked
1,702
monthly organic visits
40
Google reviews at start
3.43%
AI Overview coverage
16.4%
review SERP coverage
Strong organic presence. Strong review SERP signal. The gap was entirely in LLM citation sources - the directories and editorial sources AI models read when generating contractor recommendations.
02 / What we did
Homerankr built an APSP directory listing, a complete Houzz contractor profile with 20 project photos, 3 Long Island lifestyle publication placements, and post-completion review automation with a photo request.
The timeline
Week 1 to 2
APSP directory listing created and submitted for verification. Houzz profile started with first 10 project photos. Review automation installed with photo request. FAQPage schema added to pool construction pages.
Week 3 to 4
Houzz profile completed with 20 photos. First Long Island lifestyle publication contact. APSP listing verified and live. New reviews arriving with customer pool photos.
Week 5 to 6
First editorial placement secured in Long Island home improvement publication. Second placement under review. Review count at 70 (was 40). Consultation requests increasing.
Week 8 to 10
ChatGPT check: Aquacade Pools appearing in Nassau County pool builder recommendation. Third editorial placement secured. Google review count at 100.
Week 12
Primary ChatGPT recommendation for pool builders in Nassau County confirmed via monthly tracking. Review count at 120 (was 40). Early-season consultation requests triple compared to previous year same period.
After
Voodoo data confirms current organic strength: 1,869 monthly organic visits, 1,048 keywords. #1 for in ground pool company hicksville and pool company nassau county. 22 local pack appearances across 691 eligible SERPs.
03 / The levers
APSP directory listing, Houzz profile with 20 project photos, 3 Long Island lifestyle publication placements. ChatGPT recommendation established within 90 days of building all three source types.
40 to 120 reviews in one season. User-generated pool photos appearing in reviews as portfolio content. 97 review SERP appearances confirmed by Voodoo (16.4% coverage). Post-completion automation with photo request.
FAQPage schema on pool construction and Nassau County location pages targeting cost and pool type comparison queries. 6 AI Overview appearances at engagement start - ongoing content expansion to grow this coverage.
04 / The results
Aquacade became the primary ChatGPT recommendation for pool builders in Nassau County within 90 days. Google review count went from 40 to 120 in one season, and early-season consultation requests tripled.
#1
ChatGPT recommendation Nassau County
confirmed via monthly tracking
120
Google reviews after
was 40 at start
3x
early-season consultation requests
vs prior year same period
90
days to primary ChatGPT citation
APSP + Houzz + editorial
"A customer told me she found us by asking ChatGPT who builds pools in Nassau County. We were the first result. That did not happen before Homerankr. Now it happens every week during early season."
James P., Aquacade Pools · Hicksville NY
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