The problem
What the call audit found
Week one findings
38% of inbound calls going to voicemail with no recovery system. Confirmed by call audit conducted at engagement start.
Form submissions sitting in email inbox for hours before first response. Research-phase remodeling leads cooling off.
No CRM pipeline. Every lead tracked in a spreadsheet or notes app. Long-cycle leads going cold with no follow-up structure.
Close rate: 15%. Same lead volume had much higher potential with faster first response and structured follow-up.
What Voodoo showed
at engagement start
1,024
keywords tracked
405
monthly organic visits
9
keywords in positions 1 to 3
2,485
backlinks
7
AI Overview appearances (247 SERPs)
Strong organic foundation. 144 of 144 pages healthy. The problem was entirely in the lead capture and response system, not in getting found.
02 / What we did
Homerankr installed missed-call text-back within 60 seconds of a missed call, built a 3-touch follow-up sequence for all form submissions, and built a GHL pipeline to track every lead from first contact to booked project.
The timeline
Week 1
Missed call text-back installed on all business lines. Form submission automation configured. GHL pipeline built and team trained. First recovered leads come in via text-back.
Weeks 2 to 3
Contact rate improvement visible in first CRM report. Leads that previously went to voicemail and were never recovered are now entering the pipeline via text-back conversations.
Weeks 4 to 6
3-touch sequence converting form submission leads who did not book on first contact. Day 3 portfolio email generating the most responses. Close rate improving as lead quality and conversation speed both rise.
Weeks 8 to 10
Contact rate at 91% (was 62%). Close rate at 23% (was 15%). Same lead volume, significantly more booked projects.
After
Voodoo data confirms organic foundation generating the leads: 1,024 keywords tracked, 405 monthly organic visits, bathroom remodel Orlando page ranking with 304 keywords tracked.
03 / The levers
Missed call text-back in 60 seconds. 3-touch follow-up for all form submissions. 30-day nurture for high-value project leads. GHL pipeline tracking every lead from first contact to signed project.
7 AI Overview appearances tracked at engagement start across 247 eligible SERPs. FAQPage schema added to bathroom remodel and ADU pages targeting research-phase cost and process queries. Ongoing content expansion.
Review automation installed after lead capture system was active. 59 review SERP appearances confirmed at engagement start. Automation compounds this social proof signal month over month.
04 / The results
Contact rate on new leads went from 62% to 91%. Close rate improved from 15% to 23% in 60 days, with 38% of previously-missed calls now recovered.
91%
contact rate after
was 62%
23%
close rate after
was 15%
60
days to results
full install to measured improvement
38%
of previously missed calls now recovered
60-second text-back
"We were losing almost 40% of our calls to voicemail with no system to get them back. One week after the install we could see it working. By 60 days our close rate had moved more than it had in 2 years."
Michael T., TEK Construction Group · St. Cloud FL
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