The problem
What the audit found
Day 1 findings
12 monthly organic visits at engagement start, almost entirely from branded searches. Sanderson construction and home remodeling contractor holly springs nc were the only keywords producing any traffic, none of the high-volume commercial remodeling terms for Cary, Holly Springs, or Wake County.
7 Google reviews across 3 years of operation, less than 3 per year from a business completing 15 to 20 remodeling projects annually.
GBP service area limited to Holly Springs only. Cary, Apex, Fuquay-Varina, and Morrisville, all within service radius, not configured.
Homepage only. No service pages for kitchen remodeling, bathroom remodeling, or additions. No city pages for any Wake County municipality.
What Voodoo showed
at engagement start
13
keywords tracked
12
monthly organic visits
7
Google reviews
48 / 23
backlinks / referring domains
1
local pack appearance (3 SERPs, low volume)
Three years of good work and 7 reviews to show for it. The gap was entirely structural: no GBP coverage, no content, and no ask process for reviews.
02 / What we did
Homerankr rebuilt the GBP for Wake County coverage and installed review automation, built 3 service pages and 3 Wake County city pages, and ran a review re-engagement sequence to over 30 prior clients who had never been asked for a review.
The timeline
Week 1
GBP rebuilt. Review automation installed. Re-engagement to prior clients started. Service pages in production.
Weeks 2 to 3
12 reviews from re-engagement. Service pages published. City pages for Cary and Apex submitted.
Weeks 4 to 6
Ranking movement for Holly Springs and Cary remodeling queries. Local pack appearances increasing. Total reviews at 19.
Weeks 8 to 12
41 monthly organic visits. Local 3-pack achieved for home remodeling contractor holly springs nc. 28 total reviews. First consultation requests from Cary and Apex Google searches.
03 / The levers
Re-engagement to 30 plus prior clients produced 12 reviews in 30 days. Ongoing automation maintaining velocity. 7 to 28 reviews in 90 days. Map pack position followed review velocity.
GBP expanded to Wake County. Remodeling Contractor primary category. Service area to 6 municipalities. Local 3-pack achieved for Holly Springs and Cary remodeling searches.
3 service pages plus 3 Wake County city pages. Organic traffic growing from 12 monthly visits baseline as content establishes rankings.
04 / The results
Reviews grew from 7 to 28 in 90 days, the business reached the local 3-pack for home remodeling searches in Holly Springs and Cary, and monthly organic visits grew from 12 to 41.
3-Pack
local map pack position
was outside top 10
28
Google reviews
was 7
41
monthly organic visits
was 12
3
new Wake County cities ranking
was Holly Springs only
"We had done great work for three years and had 7 reviews to show for it. In 90 days we have 28 and we are in the map pack for Holly Springs and Cary. The review automation runs every project without us thinking about it."
Owner, Design With Sanderson · Cary NC
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