The problem
What the audit found
Day 1 findings
4 city pages already existed for South Jordan, Draper, West Jordan, and Midvale, but none were generating traffic. Voodoo data showed 0 monthly organic visits despite 80 keywords tracked.
City pages lacked FAQPage schema. No structured question-and-answer content making them eligible for AI Overview extraction or People Also Ask appearances.
Page copy was templated with city name swaps. Google's duplicate content detection was suppressing ranking potential for all 4 pages.
GBP service area configured for South Jordan only. Not configured for Draper, West Jordan, or Midvale despite active pages targeting those cities.
What Voodoo showed
at engagement start
80
keywords tracked
0
monthly organic visits
288 / 90
backlinks / referring domains
16
indexed pages
4
city pages with no traffic
The architecture was there. The content was thin and templated. The GBP did not match the page footprint. Three targeted fixes in 60 days changed the output.
02 / What we did
Homerankr rewrote the South Jordan, Draper, and West Jordan city pages with unique local content, added FAQPage schema with Utah-specific cost and process questions, expanded the GBP service area to match all 4 city pages, and started a weekly GBP post cadence with before-and-after project photos.
The timeline
Weeks 1 to 2
City pages rewritten with unique local content. FAQPage schema added. GBP service area expanded. All pages re-submitted for indexing.
Weeks 3 to 4
Ranking movement observed. Kitchen remodeling South Jordan entering positions 3 to 5. Draper kitchen remodeling queries showing page one movement. First organic visits from city pages arriving.
Weeks 5 to 6
Voodoo confirms kitchen remodeling South Jordan position 3, kitchen remodeling Draper position 4, kitchen remodeling West Jordan position 3. First consultation request from South Jordan Google search.
Weeks 7 to 8
38 monthly organic visits confirmed. 3 cities ranking positions 3 to 4 for primary kitchen and bath keywords. Local pack appearances in all 3 city targets. Consultation requests increasing.
03 / The levers
City page content rewrite removing templated copy and adding unique local context for each municipality. FAQPage schema with Utah-specific cost and process questions. 3 cities ranking page one within 60 days.
GBP service area expanded to match city page footprint. Kitchen remodeler and bathroom remodeler secondary categories added. Local pack appearances in all 3 city targets within 60 days.
FAQPage schema with 6 to 8 questions per city page. Direct 50-word answer paragraphs for AI Overview eligibility. Utah-specific cost and permit content targeting research-phase queries from South Salt Lake homeowners.
04 / The results
38 monthly organic visits arrived where there were none, and 3 cities reached page one within 60 days: kitchen remodeling South Jordan at position 3, kitchen remodeling Draper at position 4, and kitchen remodeling West Jordan at position 3.
3
cities on page one
South Jordan, Draper, West Jordan
38
monthly organic visits
was 0 at start
#3
kitchen remodeling South Jordan
was not ranking, confirmed Voodoo
60
days from zero to page-one rankings in 3 cities
"We had the pages built but they were not working. In 60 days after the content rewrite and schema work we were getting calls from homeowners in Draper and West Jordan who found us on Google. The same pages with better content made all the difference."
Owner, Terra Kitchen and Bath · South Jordan UT
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