The problem
What the audit found
Day 1 findings
ADU construction and seismic retrofitting are two of the highest-demand, lowest-competition SEO categories in the East Bay California market. Devco offered both and was invisible for nearly all searches in both categories.
Position 1 for adu builders orinda was the single bright spot, confirmed by Voodoo. But Orinda is one city. Lafayette, Walnut Creek, Berkeley, Oakland, and Concord had no equivalent page and no ranking.
Seismic retrofitting page existed but was ranking position 21 for cost of seismic retrofit, a high-value informational query with strong conversion to project inquiry.
No FAQPage schema anywhere. No AI Overview eligibility. No structured answer content for either service category.
What Voodoo showed
at engagement start
62
keywords tracked
0
monthly organic traffic
58 / 34
backlinks / referring domains
#1
ADU builders Orinda (only bright spot)
1
city ranking, Orinda only
One city working and proven. Five other cities and a strong informational query sitting untouched. The model existed. It needed to be replicated.
02 / What we did
Homerankr replicated the Orinda page model across 5 additional East Bay cities, rewrote the seismic retrofit page for AI Overview eligibility, expanded GBP across the East Bay metro, and published earthquake retrofit blog content for informational search coverage.
The timeline
Weeks 1 to 3
5 ADU city pages built. Seismic page rewritten. GBP expanded. FAQPage schema on all pages.
Weeks 3 to 5
Pages indexing. Lafayette and Walnut Creek ADU queries entering top 10. Seismic retrofit page moving from position 21 toward page one.
Weeks 6 to 8
Berkeley and Oakland ADU rankings establishing. Blog posts producing informational traffic. Organic visits growing.
Weeks 9 to 12
44 monthly organic visits confirmed. 6 East Bay cities with ADU rankings. ADU builders Orinda holding position 1. Seismic retrofit cost query entering top 10.
03 / The levers
5 new ADU city pages replicating the proven Orinda model with city-specific content. Seismic retrofitting page rewritten for AI Overview eligibility. 6 cities ranking within 90 days.
FAQPage schema on all ADU and seismic retrofit pages. Direct answer architecture for 8 seismic retrofit questions. HowTo schema for retrofit inspection process. Seismic retrofit informational queries now eligible for AI Overview extraction.
GBP expanded from Lafayette/Orinda to full East Bay metro coverage. 32 geo-tagged project photos from completed ADU and seismic retrofit sites across Alameda and Contra Costa Counties.
04 / The results
Monthly organic visits grew to 44 from near zero, ADU rankings were established across 6 East Bay cities while ADU builders Orinda held position 1, and cost of seismic retrofit moved into the top 10 from position 21.
6
East Bay cities ranking
was 1, Orinda only, at start
44
monthly organic visits
was near zero at start
#1
ADU builders Orinda
holding from start
Top 10
cost of seismic retrofit
was position 21
"We were winning in Orinda and invisible everywhere else. Once we replicated the Orinda page approach across five other cities the results came quickly. We started getting ADU inquiries from Berkeley and Oakland within 60 days."
Owner, Devco · Oakland CA
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