The problem
What the audit found
Day 1 findings
56 monthly organic visits confirmed by Voodoo, but 100% of that traffic came from branded searches for silverstrand construction. No homeowner who did not already know the brand could find them.
Zero commercial keywords ranking. Kitchen remodel San Diego, bathroom renovation Coronado, home addition La Jolla, invisible for all of them.
One blog post published on kitchen remodel cost in San Diego, good intent but ranking position 80 or worse. No FAQPage schema. No direct answer architecture.
176 backlinks from 104 referring domains, a solid foundation for a relatively new content build. The authority was ready to support rankings that did not exist yet.
What Voodoo showed
at engagement start
56
monthly visits (all branded)
176 / 104
backlinks / referring domains
0
commercial keywords ranking
1
blog post (not ranking)
10
total keywords tracked
Known by name in San Diego. Invisible to anyone who did not already know it. The content and structure needed to exist before any commercial ranking could happen.
02 / What we did
Homerankr built 3 primary commercial service pages, 6 San Diego neighborhood city pages, rewrote the kitchen cost blog with direct answer architecture, and rebuilt GBP for commercial category coverage across all 6 target neighborhoods.
The timeline
Weeks 1 to 2
3 commercial service pages built. Blog post rewritten. FAQPage schema on all pages. GBP rebuilt.
Weeks 2 to 4
6 neighborhood city pages built and submitted. GBP post cadence started.
Weeks 5 to 7
Service pages ranking for San Diego kitchen remodel queries. Blog post rising toward page one. First commercial organic visits arriving.
Weeks 8 to 12
58 monthly visits, now including commercial traffic. 6 neighborhood markets ranking. Kitchen remodel cost blog on page one. First consultation requests from non-branded organic searches.
03 / The levers
3 commercial service pages plus 6 San Diego neighborhood city pages. Branded traffic converted from the only traffic source to the base layer under a growing commercial organic channel.
GBP rebuilt with commercial categories. 42 geo-tagged project photos. Service area expanded to 6 San Diego neighborhoods. Local pack appearances starting for kitchen remodel queries.
Kitchen remodel cost blog post rewritten with direct answer architecture and FAQPage schema. Moved from position 80 to page one. FAQPage schema on all service and city pages for AI Overview eligibility.
04 / The results
Commercial rankings were established across 6 San Diego neighborhoods for the first time, the kitchen remodel cost blog moved from position 80 to page one, and monthly visits grew to 58 while including commercial traffic for the first time.
6
SD neighborhoods ranking
was 0 commercial rankings at start
58
monthly organic visits
now includes commercial traffic, was all branded
Page 1
kitchen remodel cost San Diego blog
was position 80
42
project photos uploaded
GBP fully built out
"We were known in San Diego but not findable for anyone who did not already know our name. In 90 days we established commercial rankings in 6 neighborhoods. The blog post that was on page 8 is on page 1 now."
Owner, Silver Strand Construction · San Diego CA
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